1- Discuss the advantages to Jollibee of not being a first mover in…

  

1- Discuss the advantages to Jollibee of not being a first mover in… 1- Discuss the advantages to Jollibee of not being a first mover in the fast-food restaurant market.2- What mode of entry strategy did Jollibee adopt in China, and why?3- Jollibee dominates the domestic fast-food market in the Philippines with over 750stores. What advantages does it capture by going international?4-What level of success do you think Jollibee would have achieved if there had notbeen a large expatriate Filipino community in its international destinations?5-Visit Jollibee’s website (www.jollibee.com.ph/about-us) and identify how itseeks to differentiate its brand from other global fast-food giants such as McDonald’s.Image transcription textJollibee (Jollibee Foods Corporation [JFC]) is one of the Philippines’ phenomenal business success stories.Jollibee, which stands for ‘Jolly Bee’, began operations in 1975 as a two-branch ice-cream parlour. It laterexpanded its menu to include hot sandwiches and other meals. Encouraged by early success, JF… …   Business INTB 225 Share (0)