Daisy’s family have operated a flower shop in East Brisbane for the… Daisy’s family have operated a flower shop in East Brisbane for the last 10 years. The florist business is conducted through Petals Pty Ltd (Petals). Daisy’s mum (Rose) holds the biggest single block of shares (50%), followed by Daisy’s aunty (Violet) who has 20% of the shares. Daisy and her two brothers (Tree and Leaf) each hold 10% of the shares. The board is comprised of Rose and Violet. The company has no constitution. Early in the pandemic, Daisy begun experimenting with an online business model. She advertised the flowers by putting the photos on social media. She and her brothers then delivered the flowers to customers around the city. Through this approach, the flower business was able to endure the shutdowns without any loss in revenue. Indeed, it was even able to grow. Daisy would like Petals to grow the online business. Specifically, she would like to create a smartphone application that would receive orders and organise delivery by rideshare drivers. She has done some modeling (she has a Commerce degree from UQ) and calculates that the scheme would yield a 20% increase in revenue in the first year. Tree and Leaf are in favour of Daisy’s plan. However, Rose is against it. She thinks the children are on their phones too much already. She also points to the cost of hiring an app developer and the need to enter into long-term contracts, with high commissions, with the rideshare firms. Violet is undecided but has generally backed Rose’s judgement in the past. Daisy wants to know whether and, if so, how she and her brothers can ‘force’ Petals’ board to accept her business plan. Advise Daisy. Business Management Business Law LAWS 3100 Share (0)
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